Federal Authority · 2025
A 480 m² hero pavilion at LEAP 2025
Concept to install in 11 weeks. Double-deck pavilion, 480 m², integrated AV wall, ministerial reception suite, and a live demo hall for 12 sector exhibitors.
Project credits
- Client
- Federal Authority
- Programme
- LEAP 2025
- Concept & design
- Start Point Studio
- Fabrication
- Start Point Workshop, Riyadh
- AV integration
- Start Point + Sector partner
- Install
- Start Point in-house crew
Challenge
A sector pavilion at LEAP carries weight: it stands for a national agenda, and it shares a hall with the most-watched stands in the region. The brief was to articulate sector ambition, host twelve in-pavilion exhibitors, and survive five days of ministerial walkthroughs without a single snag.
Approach
A double-deck pavilion with a dedicated ministerial reception suite raised above the floor, allowing private walkthroughs that did not interrupt public dwell. The exhibitor zones below were treated as a curated hall, not a row of stalls — material story shared, sightlines protected, content moments engineered into the journey.
Execution
Eleven weeks from concept to install. Full dry-build in the Riyadh workshop with the install crew present. Pre-fitted AV. On-site build-up in six days, snag-walked clean two hours before doors. Daily snag-and-finish on every show day.
Materials & process
- CNC-routed timber screens, sprayed in a custom matte stone finish
- Brushed brass channel detailing
- Tensioned fabric ceiling with integrated programmable LED
- 12 m hero LED wall with custom-mounted hardware
- Solid surface counters with edge-lit glazing
Gallery
Outcome
- Double-deck footprint
- 480 m²
- Brief to install
- 11 weeks
- Snags on opening
- 0
- In-pavilion exhibitors hosted
- 12
They delivered a 480 m² pavilion to LEAP standards with zero snags on opening day. They are the only KSA contractor we put on closed tender now.
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